Success Story: Nero Tapware
Nero, a leader in high-end bathroom, kitchen and laundry fittings, is renowned for delivering elegant, design-led products with a wide variety of premium finish options. As the architecture and design industry rapidly shifted toward BIM-based project delivery workflows, Nero recognised the importance of providing high-quality BIM content for their products to support their specifier customers and reinforce their position as an innovator in their category.
In this Success Story, we explore:
- Why Nero developed a BIM strategy
- The solutions provided by IGS Group
- The outcomes and benefits of the partnership
Background & Challenges
With close connections to the architectural specification market, Nero observed a significant increase in the use of BIM by architects and designers. This shift presented an opportunity: by offering intuitive, well-built BIM content, Nero could not only support the project delivery needs of specifiers, but also stand out as a preferred supplier by providing an optimised digital specification experience.
While Nero had previously experimented with developing BIM content, the results were not deemed ideal by their customers. The content lacked essential functionality and performance, and proved difficult for designers to use in real-world project environments. As a company committed to excellence, and seeking to course-correct, Nero reached out to IGS Group given their reputation as the go-to BIM partner for building product manufacturers.
“We knew that to meet specifier expectations and reflect the quality of our products digitally, we needed to work with the best. IGS came highly recommended, and their industry reputation spoke for itself.”
— Marketing Manager, Nero Tapware
Several specific challenges and goals shaped Nero’s BIM-enablement strategy:
- High Finish Variation: Nero’s product ranges are offered in an extensive array of finishes. A key requirement was that the BIM content accommodate this variety without overwhelming users or compromising content performance in project design models.
- Rapid New Product Development: As an innovation-driven business, Nero needed a BIM content partner that could keep up with their frequent product release schedule and ensure content was ready to launch in parallel with new product launches.
- Improved Specifier Communication: With an evolving library, Nero needed a streamlined method for communicating BIM content library updates, not only to those who had accessed previous versions of their BIM library, but also with an objective to reach a wider audience of specifiers over time as part of their brand recognition and specifier engagement growth targets.
Solution
To address Nero’s goals, IGS delivered a comprehensive BIM strategy that included multi-format BIM content creation, advanced modelling techniques, and an effective content distribution and engagement platform.
- Creation of a Multi-Format BIM Library
IGS developed an extensive BIM library for Nero for a significant portion of their product portfolio, delivering native BIM content in Revit, Archicad, and SketchUp formats. By creating high-quality assets in all three platforms – with Revit and Archicad being natively developed in line with best practices, rather than relying on conversion tools – IGS ensured optimal usability and compatibility across project types and software preferences.
Revit and Archicad formats were prioritised for commercial and residential project design workflows respectively, helping Nero cover a more complete spectrum of specifier needs and requests.
“Nero’s products are used across a wide range of project types, from boutique residential to major commercial. Having BIM content in multiple native formats lets us support the full breadth of our specifier base.”
— Marketing Manager, Nero Tapware
- Advanced BIM Content Development
With many products featuring complex geometry and interchangeable components, IGS ensured Nero’s BIM content was:
- Geometrically accurate, yet lightweight enough to maintain model performance
- Parametrically intelligent, allowing users to toggle between product design variants to suit their specific project needs.
- Finish-selectable, with integrated Physically Based Rendering (PBR) materials that aligned with Nero’s product finishes and accurately represented their real-world aesthetic.
- ‘Project-Ready BIM Content’ that supports generation of drawings, schedules, services, model coordination, and high-quality 3D visualisations.
These intelligent controls meant specifiers could easily select content to meet project needs within the Nero product portfolio, increasing specification accuracy and usability.
- Hosting and Distribution via BIMcontent.com
To ensure maximum reach, visibility and usability, Nero opted to become a BIMcontent.com partner. BIMcontent.com partnership provided:
- Syndicated content hosting, with all library uploads and updates reflected simultaneously across the Nero website, BIMcontent.com website, and the BIMcontent.com Revit Plug-in
- Managed library updates, including annual Revit version updates, and ongoing product portfolio additions.
- Live specifier engagement analytics dashboard, allowing Nero’s sales and marketing teams to track downloads, monitor specifier engagement and assess BIM content acquisition trends.
- Update notifications, ensuring every specifier who downloaded Nero’s BIM content is kept informed of new releases or revisions.
“BIMcontent.com gave us a direct line to the specifier community. We’re now able to track what’s being downloaded, review who’s engaging with our BIM library, and tailor our strategy for future BIM library development accordingly.”
— Marketing Manager, Nero Tapware
A library overview video was developed as a visual guide to help specifiers immediately understand the value and usability of the library.
- Marketing and Engagement Support
IGS also provided Nero with:
- Content launch support, including copywriting, graphics, and promotional assets
- Specifier-targeted communications, crafted to promote the BIM library at events, in email campaigns, and across digital channels
These tools have supported the internal sales team and external marketing efforts by clearly articulating the value of Nero’s BIM library without needing in-depth technical expertise.
Outcomes
- Improved Specifier Engagement and Collaboration
The high quality and ease of use of the Nero BIM library has made it significantly easier for designers to specify Nero products in their project documentation, models, and schedules. Specifiers have reported a much smoother experience using Nero’s BIM content, and the inclusion of multiple file formats has broadened accessibility across project types.
- Responsiveness to Product Launches
With IGS managing ongoing content updates, Nero’s BIM library now evolves in sync with their product catalogue. New product content is delivered in parallel with market launches, ensuring specifiers have access to BIM content for the latest solutions.
- Positive Specifier Feedback
Specifiers express appreciation for both the availability and quality of Nero’s BIM content, often citing the usability, finish options, and cross-platform compatibility as standout features.
“We’ve had specifiers thank us directly for offering such well-executed BIM content. It reflects positively on our brand and helps our customers work more efficiently.”
— Marketing Manager, Nero Tapware
- Increased Market Reach and Specifications
The exposure provided by BIMcontent.com has contributed to Nero seeing an increase in engagement from design firms and specifiers in the residential and multi-residential sectors. Interactions driven by offering an extensive, multi-format BIM library have contributed to increased specifications and enhanced Nero’s visibility in a highly competitive market.
What Did The Client Think?
Marketing Manager, Nero Tapware
“Working with IGS has been a key part of our growth strategy. As a company that sets a high benchmark in everything we do, IGS has delivered on the expectations we had in a BIM partner by creating high-quality content, aligning with our fast-paced product development, and ensuring specifiers have a great experience with our brand. The positive feedback we’ve received from the market has validated our investment, and the commercial impact has been clear. We see our BIM strategy, and our partnership with IGS and BIMcontent.com as an ongoing commitment to supporting specifiers and driving continued business growth.”
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