What is BIM Content?

Revit Content Creation

BIM Marketing for Manufacturers

IGS Group - BIM Content & Revit Content producers primary logo with text

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Connecting Building
Product Manufacturers
with Specifying Designers

BIM Content & Building Product Marketing Solutions

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Illustration of the IGS Group's workflow, highlighting BIM content development and design processes.

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Who We Are

BIM content & building product marketing technology specialists


Check out a small sample of our BIM Content Creation work in the showreel above.

Founded in 2009, Innovative Growth Solutions (IGS) grew to prominence as one of the world’s most prolific and reputable providers of BIM Content Creation Services to Building Product Manufacturers (BPM’s), and many of the industry’s leading Architecture and design firms.

Today, IGS has evolved to become internationally recognised as leaders in BIM Content Creation Services and associated Building Product Marketing Strategies leveraging BIM and Design Technology. 

Australian owned and operated, IGS has worked with manufacturers from all over the world, helping them increase project specifications, boost product sales, develop brand equity within the A&D market, and facilitate better collaboration with specifiers.

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What We Do

Our Services



In Short:

Specialists in Revit & Archicad

Trusted by leading manufacturers & design firms

Digital data that enables specifications & sales


In Short:

A total ‘go-to-market’ BIM solution for BPMs

BIM content hosting, syndication, marketing & tech support

Unmatched industry exposure


In Short:

Product visualisers, configurators & spec tools

Custom Revit Plug-ins & desktop apps

Website development for BPMs


In Short:

Design technology-driven solutions

Manufacturer > Specifier specialists

Visualisation, image capture & technical data

Knowledge Hub

Latest News & Articles


IGS Group banner with hand sketching a house design, featuring the text 'Quality in Manufacturer-Based BIM Content' and logos of IGS Group and BIMcontent.com.

The Importance of Quality in Manufacturer-Based BIM Content

With BIM content (such as Revit families), content quality and standardisation is everything. But why does it matter, and what can go wrong when quality is lacking?

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What Is BIM Content?

What is BIM content? Understand the fundamentals of BIM content characteristics, creation, usage and purpose.

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3D Revit model showcasing building complexity, with IGS Group and BIMcontent.com branding.

Complexity in Creating Revit Families

Why is Revit family creation such a specialised field of expertise? What skills are required? What makes creating Revit families different to modelling in CAD? Let’s take a look!

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Furniture layout in a 3D BIM model with text overlay '10 Common Mistakes in Revit Family Creation,' featuring IGS Group branding.

10 Common Mistakes In Revit Family Creation

Creating Revit families suitable for use in real-world projects is a complex task. Here we take a look at some of the most common manufacturer-based Revit family creation mistakes and how to avoid them.

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Case Studies

Success Stories


Darkon Lighting, a 100% Australian-owned leader in bespoke lighting solutions, partnered with IGS Group to develop a comprehensive BIM strategy to support their continued growth in collaborating with Architects and Design Consultants.

Moddex engaged IGS to implement a comprehensive, specifier-focussed BIM strategy that delivered both commercial and operational outcomes.

Aspect Furniture engaged IGS Group to develop and implement a BIM strategy to achieve key business objectives, including enhancing collaboration with specifiers, streamlining project workflows, and increasing product specifications.

Testimonials

Their words, not ours…


The IGS BIM Advisory Group



To ensure the BIM solutions created by IGS aligns with the evolving needs of designers, IGS regularly seeks input from the IGS BIM Advisory Group.

The IGS BIM Advisory Group is an assembly of highly regarded BIM and Design Technology specialists from Australia and New Zealand’s largest and most prolific design firms.

“The first step in exceeding your customer’s expectations is to know those expectations.”
– Roy H. Williams

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FAQ’s

Frequently Asked Questions


What is BIM?

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BIM is an acronym for Building Information Modelling. BIM is a process supported by various tools and technologies involving the generation and management of digital representations of physical objects.

Traditionally, building design has been reliant upon two-dimensional technical drawings such as plans and elevations. BIM extends the three primary spatial dimensions (width, height and depth) to also incorporate information about time, cost, asset management and sustainability.

It’s often said, it’s “the ‘I’ in BIM”, the ‘Information’ component, that separates BIM from CAD and traditional building design, construction and operations processes.

BIM covers more than just geometry, it also covers spatial relationships, geospatial information, quantities and properties of building components (for example, inclusion of manufacturer details and contact information) and enables a wide range of collaborative processes from initial planning through to construction.

What is BIM content and what are BIM objects?

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The generic term BIM content, sometimes interchangeably used with the term BIM object, generally means a digital representation of a physical product, equipment or building material used by design professionals such as architects and engineers when designing buildings.

Manufacturer BIM content incorporates a visual representation of a product, often as three-dimensional geometry, as well as the technical information associated with the identification of the product such as:

  • Manufacturer name
  • Product ID / model number

As well as in some cases, information like:

  • Materials
  • Specification data
  • Power, water or plumbing connections
  • Performance metrics

BIM content can come in several different formats and with different purposes. The BIM content created by IGS Group and hosted on BIMcontent.com is predominantly in the specific software formats of Revit and Archicad.

Does IGS Group provide Revit content creation services?

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Yes, Revit content creation is our specialty at IGS.

IGS Group has been providing Revit content creation services since 2009 and has created Revit content for many of the world’s most prominent building product manufacturers and design firms.

Headquartered in Australia and with offices in Melbourne, Adelaide and Brisbane, IGS Group is internationally recognised as one of the world’s leading Revit content service providers.

The key to IGS’ Revit content creation and BIM content library development expertise is our team members having worked previously as BIM Managers, Revit Content Creators and Designers in building design and consulting firms.

If you are a building product manufacturer or a design firm that requires Revit content creation services, please reach out to us here.

If manufacturers invest in having Revit content, will their products get specified more?

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Being the specified supplier often provides an advantage at procurement time, so many manufacturers invest time, effort and money into various strategies that increase their specification volumes as a way of driving sales.

By providing high-quality Revit content – with quality being a paramount factor in determining the results of the investment – manufacturers are making the task of documenting their products easier and faster for specifiers.

This is just one of many things manufacturers should do if they are wanting to grow sales through specifications. It’s an increasingly important one as the process of finding, evaluating and documenting products in projects becomes more digital.

What are the benefits of hosting our content on BIMcontent.com by IGS Group as well as our own website?

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Hosting your Revit content on BIMcontent.com by IGS Group enables designers to access the digital product data they want, when they want it, efficiently, in a format that suits their needs and most importantly – from a trusted resource.

Our ever-growing user base includes BIM managers, architects and engineers from many of the world’s most prolific design practices and the platform itself was designed in consultation with leaders from these firms.

Our customised website integration can be implemented in 5 minutes, meaning your content can also be hosted, managed and presented optimally on your company website.

In addition, we offer a seamless integration into Revit with the BIMcontent.com Revit Plug-in, which creates unparalleled convenience and performance in streamlining the process of accessing quality-controlled Revit content for industry-leading Building Product brands.

We provide detailed analytics and marketing support including promotional videos, social posts, technical copywriting and promotion of your brand and products via BIMcontent.com social platforms and eDMs to users.

And if you or your clients experience any issues with BIMcontent.com, the content hosted on the platform or via the website integration – we’re always on hand with tech support. If you’d like to learn more about the subscription inclusions, please reach out to us here.

Why is IGS Group and BIMcontent.com so strict about the quality and consistency of Revit content hosted on the site?

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Let’s think about this by using a comparison.

As a building product manufacturer, the quality of your products is vital to your company’s success. Customers rely on the guarantee of quality that comes with your brand, which is why they choose to work with you consistently.

It is the same with Revit content – inferior quality BIM content has the potential to cause serious issues to project design models.

Poor quality Revit content can cause major issues such as:

  • Documentation not appearing correctly
  • Elements being in the wrong location or impossible to place correctly
  • Schedules and calculations being incorrect
  • Visualisations and renders having a poor appearance
  • Models being slow to work on
  • Worst case scenario – whole project models crashing or becoming corrupted.

Designers use BIMcontent.com as their primary project design resource because they know they can trust the quality of the Revit content hosted on the platform, owing to our stringent quality controls.

This quality assurance is the reason BIMcontent.com is the first port of call for a growing number of design firms seeking product models for their projects, which in turn provides commercial value to our manufacturer partners.

The building industry is rapidly evolving. Don’t get left behind!

Join the growing list of leading brands who leverage our BIM Content Creation Services
and associated Building Product Marketing Strategies to grow your business.

Contact Us

We look forward to speaking with you!


For inquiries about BIM content creation, web or product marketing solutions as well as general inquiries and support, please fill out the contact form provided, or contact us via the details below.


1300 980 763

[email protected]