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Success Story: Aspect Furniture

Aspect Furniture is a leading designer and manufacturer of innovative office furniture solutions, catering to commercial and workplace projects across New Zealand, Australia and the broader Asia-Pacific region. With a reputation for delivering high-quality, locally manufactured products, Aspect engaged IGS Group to develop and implement a tailored BIM strategy. The initiative aimed to achieve key business objectives, including enhancing collaboration with specifiers, streamlining project workflows, and increasing product specifications. In this Success Story, we’ll explore:
  • The motivations for Aspect developing a BIM strategy
  • The solutions provided by IGS Group
  • The outcomes and benefits of this partnership

Success story featuring Aspect Furniture, a leader in office furniture solutions, highlighting their collaboration with IGS Group to develop a tailored BIM strategy for enhancing specifier collaboration, streamlining project workflows, and increasing product specifications.

Background & Challenges

Aspect Furniture is a leading New Zealand-based company with nearly 40 years of experience in designing and manufacturing Commercial Furniture. With an expert team of designers, engineers, and workplace specialists spread across New Zealand and Australia, Aspect delivers high-quality, inspiring furniture systems that balance aesthetics and functionality.

Their extensive product range includes workstations, seating, storage, tables, partitioning systems, and agile furniture solutions. By maintaining local manufacturing facilities, Aspect offers faster delivery times, greater design flexibility, exceptional quality assurance, and a reduced environmental footprint.

As the architecture, engineering, and construction (AEC) industry increasingly adopts Building Information Modelling (BIM) workflows, manufacturers like Aspect have recognised the opportunity to leverage this shift to build stronger partnerships and collaborate more effectively with specifiers.

Aspect saw developing a BIM strategy as a way to enhance collaboration with the Architecture and Design (A&D) community, streamline project workflows, achieve superior project design outcomes, and ensure their products were specified more often in commercial office projects.

Sales Director, Aspect Furniture: “Over the years, we noticed designers were requesting Revit content for their projects more frequently. BIM had become a standard expectation, and we saw it as an opportunity to not only support designers but also to ensure our products were integrated accurately and seamlessly into their projects.”

Furniture is one of the most in-demand Revit content categories, with specifiers heavily relying on manufacturers to supply high-quality, pre-built Revit families. For designers, furniture poses unique challenges in Revit:

  1. Time-Consuming Creation Process
    Creating accurate, reliable Revit families for furniture is a complex and resource-intensive task. With complex geometric forms, diverse product ranges, multiple material options, and detailed technical data to incorporate, designers often lack the time or resources to develop custom furniture models for each project.
  2. High Customisation Requirements
    Furniture plays a key role in the functionality and aesthetics of interior spaces, and designers often require extensive customisation to meet specific project needs. From size variations to material finishes, the number of possible design variations is vast, creating a constant demand for more comprehensive libraries.
  3. Critical to Design Workflow Efficiency
    Accurate Revit families allow designers to work more efficiently, ensuring their visualisations used in customer engagement processes and documentation aligns with both the visual and technical aspects of their project. Poorly made or incomplete Revit content can lead to ambiguity, errors, inefficiencies, and even costly rework and rectifications during design, construction, manufacturing or installation phases.

Sales Director, Aspect Furniture: “Providing designers with reliable Revit content isn’t just a nice-to-have anymore—it’s essential. Furniture plays a critical role in modern office designs, and designers don’t have the time to create their own models from scratch. Our goal was to provide them with tools that made their jobs easier while ensuring the designs aligned with what we could deliver.”

Having done considerable research on what would be involved in developing a high-quality Revit library, Aspect recognised it required a strategic, deliberate, expert-led approach that would serve as a practical and valuable resource for specifiers. 

Aspect reached out to IGS Group after receiving recommendations from several of their key specifier clients across Australia and New Zealand, who recommended IGS as a trusted leader in high-quality BIM content creation.

Solution

To address their challenges, Aspect Furniture engaged IGS Group as their BIM partner, resulting in a tailored and comprehensive BIM strategy. The collaboration focused on delivering high-quality BIM content, improving specifier workflows, and enhancing project delivery outcomes.

  1. Creation of a Sophisticated Revit Library
    IGS developed a comprehensive BIM content library for Aspect Furniture, beginning with an advanced Revit library for selected product ranges. The library was designed to ensure specifiers could efficiently use Aspect’s furniture in project designs while maintaining accuracy and alignment with design variables and manufacturing constraints. A standout element of the Aspect Revit library is the incorporation of parametric functionality, allowing designers to customise furniture dimensions, materials, and configurations to suit project needs. This flexibility not only improved the usability of Aspect’s products in Revit, but also ensured design outputs aligned with predefined product options.

Sales Director, Aspect Furniture: “Our product portfolio is extensive, and many of our key ranges are highly customisable to suit the unique requirements of each project. Ensuring these design options were reflected in our BIM library was essential, and the work IGS did allowed us to deliver this value to designers in a practical and efficient way.”

  1. Leveraging BIMcontent.com
    Aspect Furniture chose to host their BIM content library on BIMcontent.com, gaining access to a range of tools and features designed to streamline library management and enhance engagement with specifiers. By integrating their Revit library with the platform, Aspect was able to elevate their BIM strategy in the following ways:

Efficient Library Updates and Management
As Aspect continues to expand its product offering, BIMcontent.com simplifies the process of managing and updating their library, and communicating these updates with designers who have previously downloaded their content. Whether introducing whole new product ranges, adding new variants to existing ranges, or refining existing content, the BIMcontent.com platform and IGS team handles the logistics of keeping the library current. This ensures designers always have access to the most up-to-date, reliable and compatible content, enabling streamlined communication and project design workflows, and minimising potential errors in project documentation.

Sales Director, Aspect Furniture: “With new products being developed regularly, managing updates for our Revit library could have been a significant challenge. BIMcontent.com has made this process seamless, allowing us to focus on innovation and client engagement, knowing our specifiers always have access to accurate and current content.”

Content Syndication for Seamless Access
The ‘Content Syndication’ feature is another benefit Aspect furniture has seen using BIMcontent.com. This feature ensures that Aspect Furniture’s BIM content is updated and hosted simultaneously across multiple platforms, including:

This simultaneous syndication ensures that designers always have immediate access to the latest BIM content, no matter how they choose to interact with Aspect’s product library. It also reduces the burden on Aspect otherwise having to manage multiple repositories, ensuring consistency and reliability across all touchpoints.

Access to an Expansive Audience
BIMcontent.com has provided Aspect with increased access to a substantial, fast-growing audience of specifiers in New Zealand, Australia and beyond. The platform is particularly well-regarded and frequently utilised by Tier 1 design practices, giving Aspect a direct line to the designers working on the region’s most prominent projects.

By leveraging BIMcontent.com’s extensive reach and reputation for hosting high-quality content, Aspect has been able to:

  • Increase brand visibility among influential design practices
  • Build stronger relationships with specifiers who value quality and reliability in their BIM workflows
  • Enhance the likelihood of their products being specified in high-profile projects

Sales Director, Aspect Furniture: “The exposure we gain with Tier 1 design practices through being a BIMcontent.com partner is a significant benefit of the partnership. The platform’s strong presence in both Australia and New Zealand aligns with our regional focus, and the access to analytics allows us to see the engagement with our library from the A&D community.”

Outcomes

Enhanced Designer Collaboration
With access to an extensive Revit library, designers now have an easier time integrating Aspect’s products into their projects. The intuitive functionality and reliable data provided by the library have improved collaboration and workflow efficiency, helping Aspect strengthen their relationships with specifiers.

Increased Product Specifications
Aspect has seen an increase in product specifications in the period aligning with their BIM strategy. Designers are more frequently selecting Aspect’s furniture for their projects, translating to greater visibility and higher involvement in live projects.

Streamlined Project Delivery
By aligning the design options built into their Revit families with their manufacturing processes, the Revit facilitates streamlined project delivery workflows. Specifiers benefit from reduced errors in project documentation, and Aspect’s team has greater confidence that the specifications being generated utilising their Revit library align with their manufacturing capabilities.

Operational Efficiency
Hosting their library on BIMcontent.com has reduced the time and effort Aspect spends managing and updating their BIM content. Designers always have access to the latest assets, while Aspect’s sales and marketing teams can track usage trends to refine their outreach efforts.

What Did The Client Think?

Sales Director, Aspect Furniture

IGS has been a valuable partner in helping us bring our BIM strategy to life. Their expertise in both BIM content creation and building product marketing has been instrumental. The feedback from designers has been overwhelmingly positive—they appreciate the quality and usability of our Revit library, which directly reflects the value we aim to deliver to our clients.

Being a part of BIMcontent.com has amplified our reach, and the analytics we receive gives insights to guide our sales and marketing efforts, which reinforces our position as a leader in the commercial furniture market.

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