Success Story: Dulux
To better support architects and designers, streamline product selection, and ensure Dulux products were seamlessly integrated into digital workflows, Dulux partnered with IGS Group to develop a comprehensive BIM strategy. This partnership has resulted in one of the most advanced BIM content ecosystems in the coatings industry, incorporating high-quality Revit and Archicad libraries, a custom-built Revit Add-in, and strategic BIM content management solutions via BIMcontent.com.
In this Success Story, we’ll explore:
- The objectives behind Dulux’s BIM strategy
- Why Dulux selected IGS Group as their partner
- The solutions delivered by IGS
- Outcomes of the partnership
Background & Challenges
As a market leader in paints and coatings, Dulux has long been at the forefront of innovation in the Australian and New Zealand building industries. With a diverse portfolio of brands catering to architectural, commercial, and industrial markets, Dulux recognised the growing importance of Building Information Modelling (BIM) in the design and construction sector.
To better support architects and designers, streamline product selection, and ensure Dulux products were seamlessly integrated into digital workflows, Dulux partnered with IGS Group to develop a comprehensive BIM strategy. This partnership has resulted in one of the most advanced BIM content ecosystems in the coatings industry, incorporating high-quality Revit and Archicad libraries, a custom-built Revit Add-in, and strategic BIM content management solutions via BIMcontent.com.
In this Success Story, we’ll explore:
- The objectives behind Dulux’s BIM strategy
- Why Dulux selected IGS Group as their partner
- The solutions delivered by IGS
- Outcomes of the partnership
Objectives: Why Dulux Invested in BIM
With an increasing number of design professionals using BIM software to design, document and manage their projects, Dulux saw an opportunity to lead the market in providing best-in-class digital tools that would enhance both specifier workflows and the integration of Dulux products into commercial projects.
Key objectives of the strategy included:
- Enhancing Designer Collaboration
Dulux wanted to make it easier for architects and designers to incorporate their extensive range of coatings and finishes within BIM authoring platforms and workflows, while ensuring product specifications were accurate and aligned with real-world availability. - Providing Intelligent Design Tools
Beyond simply providing BIM assets, Dulux aimed to add value to the specification process by equipping users with tools to make more informed design choices – particularly in areas like light reflectance values (LRV) and luminance contrast calculations, which are critical for accessibility compliance (AS1428). - Creating a Scalable, Multi-Brand BIM Strategy
With multiple brands under the Dulux Group umbrella, the company required a scalable BIM solution that could be implemented across Australia and New Zealand, managed efficiently across multiple business units, and updated regularly to align with product and colour range updates. - Expanding Market Share & Strengthening Brand Positioning
By launching a best-in-class BIM content strategy and associated marketing initiatives, Dulux sought to strengthen its positioning as the go-to coatings supplier in the digital space while increasing engagement with specifiers, designers and contractors.
Sarah Nadenbousch, Dulux:
“Dulux recognised early on that BIM wasn’t just a trend – it was a fundamental shift in how architects and designers deliver their projects. To support specifiers in the best way possible, we needed a BIM strategy that was not only functional but truly best-in-class. Partnering with IGS Group allowed us to achieve exactly that.”
Solution
Why Dulux Chose IGS Group
Initially, Dulux sought input from a range of clients about the BIM solutions they were ideally seeking, and in turn, feedback on BIM content specialists that were capable of delivering these solutions. Ultimately Dulux selected IGS Group due to their:
- Reputation as a Leader in BIM Content Creation – IGS had a proven track record of delivering high-quality BIM libraries that met the expectations of the architecture and design community.
- Industry Knowledge & Strategic Approach – Rather than just developing BIM files, IGS offered a comprehensive strategy tailored to Dulux’s multi-brand business structure.
- Technical Expertise in Complex BIM Solutions – The ability to go beyond static BIM content and develop an interactive Revit Add-in set IGS apart from other providers.
- Integrated Content Distribution & Marketing Capabilities – By leveraging BIMcontent.com, IGS was able to provide Dulux with a scalable and efficient way to manage their library, drive engagement, and track engagement analytics.
- Extensive Relationships in the A&D Market – IGS’ strong connections within the architecture and design community ensured that key industry stakeholders were engaged throughout the development process. This allowed for:
- Industry feedback on proposed BIM solutions.
- User testing and validation of tools like the Revit Add-in prior to development and public launch.
- Industry engagement and effective promotion of Dulux’s BIM solutions to the A&D market, ensuring strong adoption post-launch.
Sarah Nadenbousch, Dulux:
“Dulux chose IGS Group because of their expertise in BIM content creation, strategic content distribution and their high level of industry engagement. Their ability to develop not just Revit and Archicad content, but also intelligent specification tools and marketing strategies within the A&D sector, made them the perfect partner for our BIM journey.”
Solutions Delivered by IGS Group
IGS Group worked closely with Dulux to deliver a comprehensive and scalable BIM strategy that met the company’s objectives across multiple brands and product categories.
- Development of BIM Libraries (Revit & Archicad)
IGS developed high-quality BIM content for various Dulux Group brands across Australia and New Zealand, including Dulux Paints, Powders Coatings, Protective Coatings, Acratex, Intergrain Timber finishes, Porter’s Paints and Avista. This ensured specifiers had access to an accurate and intuitive library of coatings and finishes suited to a wide range of project applications and typologies.
- Revit & Archicad Formats – Ensured compatibility across the most widely used BIM platforms in commercial projects.
- Regular Updates – annual updates to align with colour changes and new product releases, and to accommodate annual version updates for the Autodesk Revit software.
- Smart Categorisation – Content libraries structured to enable fast and easy access to specific product ranges.
- Development of the Dulux Colour Add-in for Revit
The ‘Dulux Colour Add-in for Revit’ was originally conceived and developed by IGS with an objective to streamline the design and specification process by integrating advanced tools and features directly within the Revit project environment.
Key features of the Dulux Colour Add-in for Revit include:
- Extensive Product Access: offers a user-friendly way to access over 14,000 colours and products from various Dulux brands, including Dulux Paints, Powders Coatings, Protective Coatings, Acratex, Intergrain Timber finishes, and Avista.
- Seamless Integration: integrates directly into Revit, allowing users to add Dulux colours and coatings quickly and simply to their project models.
- Version Compatibility: The Add-in is Revit version-aware, avoiding file updating issues and working with multiple Revit sessions.
- Material Management: It offers complete material image and texture management, downloading relevant images as content is used.
- Specialized Calculations: Includes features like LRV filter, luminance contrast calculations, and an ‘Eye Dropper’ tool which make it easy to find the ideal colour and are ensure compliance with accessibility standards.
- Content Hosting, Syndication & Promotion via BIMcontent.com
Dulux utilised BIMcontent.com to manage and distribute their BIM libraries, benefiting from:
- Centralised Management – Efficient content hosting and library management across 10 unique websites for Dulux business units.
- Live Engagement Analytics – Provides Dulux sales and marketing teams with quantitative insights on user engagement.
- Strategic Marketing & Promotion – Enabled Dulux to reach and engage a broad specifier audience.
- Creation of Marketing & Specifier Engagement Materials
IGS further supported Dulux in developing a range of marketing assets, including:
- Overview Videos – Demonstrating the features and benefits of the various BIM solutions offered by Dulux.
- Usage Videos – Demonstrating the intended usage and installation of the Dulux Colour for Revit Add-in.
- Marketing Collateral – Supporting Dulux with their efforts to promote their BIM solutions to specifiers through digital marketing activities, customer engagement processes and industry events.
Sarah Nadenbousch, Dulux
“The development of our BIM library, custom Revit Add-in, and integrated content distribution strategy has positioned Dulux as a leader in the BIM and digital specification space. The tools IGS developed have not only streamlined workflows for designers but also enhanced our engagement with the A&D community.”
Outcomes
The collaboration between Dulux and IGS Group has resulted in a best-in-class BIM strategy with measurable business outcomes:
- Seamless Access to Dulux BIM Content – Specifiers can quickly find and use the right Dulux products in their projects.
- Improved Specifier Engagement & Brand Awareness – Architects and designers are interacting with Dulux’s products via ever-increasing BIM-based project delivery workflows.
- Streamlined Specification & Compliance Processes – The Dulux Colour Add-in for Revit’s integrated tools provide real-time support for LRV and contrast calculations.
- Data-Driven Customer Insights – Live analytics from BIMcontent.com provide valuable client engagement insights and market intel.
- Industry Leadership in Digitised Project Delivery Processes – Dulux has established itself as an innovative market leader in BIM strategy within the coatings industry.
What Did The Client Think?
Sarah Nadenbousch, Dulux
“Our partnership with IGS Group has been instrumental in delivering a BIM strategy that truly sets Dulux apart. From the development of high-quality BIM libraries to the creation of the innovative Dulux Colour Add-in for Revit and strategic content distribution, IGS has helped us drive real engagement and deliver exceptional value to specifiers and the broader A&D community.”
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