Success Story: Cora Bike Rack
Cora is an Australian design innovator in commercial bike parking, end-of-trip, and storage solutions, offering products that blend aesthetic excellence with practical performance. With a strong presence across public infrastructure, urban development, education, and commercial sectors, Cora recognised a clear opportunity to lead their product category by embracing BIM. They partnered with IGS Group to develop a comprehensive BIM strategy that would elevate their engagement with specifiers and enhance the way their solutions were integrated into modern project workflows.
In this Success Story, we’ll explore:
- The objectives that led Cora to adopt a BIM strategy
- The solutions delivered by IGS Group
- The outcomes and benefits of the partnership
Background & Challenges
As a company closely connected to the A&D specification market, Cora had a front-row seat to the increasing adoption of BIM workflows by architects, landscape designers, and urban planners. With specifiers increasingly relying on BIM content to streamline documentation and coordination, Cora identified an opportunity to support their customers and differentiate from competitors by offering a best-in-class BIM library.
Cora’s product range – comprising intricately designed, highly configurable bike parking and storage systems – has traditionally posed challenges for specifiers. Accurately representing these products in 3D project models, construction drawings, schedules, and visualisations, while demonstrating compliance with relevant standards, can be time-consuming and technically demanding. Cora saw offering high quality BIM content as an opportunity to remove this friction, making it significantly easier for designers to incorporate their products into their designs correctly and with greater efficiency. This would not only improve project delivery workflows but also position Cora as a supportive, solutions-focused partner, enabling greater specification volumes and long-term goodwill among specifiers.
“We knew our products could be complex and time-consuming for specifiers to document accurately, and we saw first-hand how BIM was transforming the way designers worked. By investing in high-quality BIM content, we could remove many of those challenges, support our customers more effectively, lead the way in our category, and drive growth in our business.”
— Founder & Director, Cora
Key goals included:
- Deliver highly usable, technically robust BIM content that accurately represented Cora’s broad and often customisable product range.
- Empower specifiers to design complete end-of-trip and bike storage solutions efficiently, with tools that made product selection intuitive, and helped project designers create their project deliverables with maximum efficiency.
- Ensure BIM content could easily be used in the BIM authoring platforms most commonly utilised by designers in their primary market of Australia – Revit and Archicad.
- Strengthen Cora’s position as a market innovator, particularly by being first in their category to offer a library of content natively modelled in Archicad.
- Generate more specifications that convert to increased sales and market share
Solution
To realise these objectives, IGS worked with Cora to develop a tailored BIM strategy encompassing content creation, hosting, and specifier engagement.
- Native Revit and Archicad Libraries with Intelligent Functionality
IGS developed a comprehensive BIM library across Cora’s product range, including wall-mounted bike racks, vertical and horizontal storage systems, lockers, and ancillary equipment.
Key features included:
- Advanced Parametric Functionality – The Revit families and Archicad objects allow designers to easily and intuitively configure sizes, mounting types, clearances, and layouts with ease. All options remain constrained to Cora’s actual product offering, ensuring specification accuracy.
- Array and Layout Flexibility – Racks can be arrayed in custom quantities and spacing to suit project needs. Built-in layout options include post-mounted and tiered systems for easy planning.
- Product and Spatial Visualisation – Toggleable clearance zones help meet AS2890.3 standards, while optional bikes and scooters aid in spatial planning and client presentations.
- High Performance Geometry – Despite Cora’s products incorporating intricate geometry, IGS optimised all content to ensure efficient performance in large Revit and Archicad project models, without compromising too heavily on model accuracy and fidelity.
- Presentation-Ready Assets – Geometry and material application ensure products look clean and accurate in plan, elevation, and 3D views, supporting documentation, coordination, and presentation deliverables.
“Many of our products are highly customisable depending on project needs, so it was critical that the BIM content could reflect this flexibility without being difficult to use. IGS delivered exactly that.”
— Founder & Director, Cora
- Coverage Across Both Revit and Archicad
Although Revit is the most commonly used BIM authoring software among commercial project designers in Australia, Cora made a strategic decision to also invest in a native Archicad content library. This move not only expanded their reach but set them apart from other suppliers in their category, who traditionally focused only on Revit.
“We wanted to ensure we weren’t limiting ourselves to a subset of the market. Offering a high quality Archicad library has given us a first-mover advantage. We’ve had great feedback from firms who were previously underserved and greatly appreciate our investment.”
— Founder & Director, Cora
- Hosting and Promotion via BIMcontent.com
Cora opted to becoming a BIMcontent.com partner in order to host and promote their BIM library. Benefits of this decision have included:
Access to a fast-growing community of specifiers – BIMcontent.com connects Cora with a large and continually expanding audience of designers, including Tier 1 commercial design practices, who use the platform as a trusted source for manufacturer-specific BIM content during active project design.
Content Syndication – Cora’s extensive BIM content library is simultaneously accessible from Cora’s own website, the BIMcontent.com platform, and the BIMcontent.com Revit Plug-in, ensuring wider market coverage, seamless access, and a consistent user experience for specifiers.
Live Engagement Analytics – Real-time specifier engagement data gives Cora’s sales and marketing team visibility into which firms are downloading their content, helping assess and refine their outreach and customer engagement strategies.
Annual Library Updates – Revit content is updated each year to align with new Revit versions, ensuring continuity and relevance for specifiers working across software versions.
Technical Support and Promotion – Specifiers receive support where needed, and Cora benefits from ongoing, proactive marketing and communications activities targeted at active design professionals.
- Specifier Engagement & Marketing Collateral
To support Cora with their marketing and communications activities, and to specifically promote their BIM library, IGS supported Cora with the creation of various materials tailored to the specifier audience, including:
- Library overview copywriting
- Various images and short animations
- BIM library marketing video
These materials have helped increase awareness and facilitated dialogue between Cora’s sales team and design professionals.
Outcomes
- Enhanced Collaboration with Specifiers
Designers now regularly incorporate Cora’s BIM content into project models, documentation, and schedules – leading to stronger collaboration and a deeper understanding of how Cora’s products perform in real-world applications.
- Increased Specification Accuracy and Project Efficiency
Because the BIM content constrains configurations to align with Cora’s actual manufacturing capabilities, the specifications generated by designers are more accurate. This has streamlined quoting and project delivery processes, reducing RFIs and rework.
- Positive Customer Feedback
Cora has received consistent praise from specifiers who appreciate both the availability and quality of the BIM content.
“Specifiers regularly thank us for offering such an extensive, high quality library of BIM content. They tell us the library is easy to use, performs well in their models, and saves them time, which is exactly what we’d set out to do.”
— Founder & Director, Cora
- Competitive Advantage and Expanded Market Reach
With high-quality content in both Revit and Archicad formats, hosted on BIMcontent.com and integrated with Cora’s website, Cora has reached a wider audience and cemented their reputation as a digital leader in their field.
What Did The Client Think?
Founder & Director, Cora
“Partnering with IGS was a great strategic decision. Their team understood both the technical and commercial goals of our BIM strategy. The feedback from specifiers has been fantastic, and we’ve seen the difference it’s made in how our products are specified and delivered. We now have a BIM library that sets us apart, and supports our team in winning more projects.”
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