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An Open Letter to
Building Product Manufacturers

From members of the Architecture, Engineering and Design community of Australia and New Zealand

The following open letter has been published on behalf of members of the Architecture, Engineering and Design community of Australia and New Zealand.

Providing high-quality Building Information Modelling (BIM) content is now critical for Building Product Manufacturers to engage successfully with the design and construction industry. Signatories to this letter add their names in support of the request for product suppliers to take action.
 
For manufacturers, the letter offers valuable insight into what the industry expects and how to move forward.

 

Featured Signatories

Coming soon

The Letter:

The Letter:

Introduction

As representatives of leading architectural, design, engineering and construction firms across our region, we write with a clear and united message:

The availability of high-quality Building Information Modelling (BIM) content is now a critical element to engaging successfully with the design and construction industry.

Across Australia and New Zealand, our workflows are evolving rapidly, and the expectations placed on Building Product Manufacturers (BPMs) are evolving in step.

This letter brings together voices from leading design practices to explain why well-made BIM content is no longer a “nice to have”, but a fundamental resource for modern project delivery. Our goal is to provide practical insight into how manufacturers can stay connected, competitive, and relevant in a digital-first industry.

The Standard

BIM is now firmly embedded as the standard method for designing, documenting, and delivering building and infrastructure projects.

Architecture, Engineering, Construction and Operations (AECO) professionals are using BIM on their projects, without any requirement for a Government-led industry mandate, as it is a more efficient and effective way of working.

Whilst there are many BIM software tools and technologies available in market, the signatories to this letter utilise Autodesk Revit as a primary model authoring software, and subsequently, providing high-quality Revit content should be a critical consideration for Manufacturers seeking to collaborate with our firms.

Why High-Quality BIM Content Matters

Project delivery is more complex.

As market and client expectations continue to evolve, the industry continues to further leverage BIM technology and workflows as it provides opportunities to use the data in models for project planning, design, construction, asset management and various other purposes across the supply chain.

BIM is about collaboration – not just between architects, engineers and other consultants, but also in how design ideas are communicated to clients. Today’s clients expect clarity and certainty throughout the design process. They want to see detailed 3D models, realistic visualisations, and reliable data that show exactly what they’ll be getting.  That’s why designers rely on BIM to design, coordinate, and communicate with accuracy and confidence.

If your goal is to have your products considered for specification in our projects, supporting BIM workflows and providing BIM content – specifically in the Revit format – is an increasingly important factor.

Although the specific preferences of each design firm will vary when it comes to their ‘Revit Content Standard’, as a design community, our Revit baseline requirements are clear:

  • Lightweight, well-structured, Revit families that perform across all project stages
  • Clean, natively developed geometry – accurate, but not over-modelled
  • Developed with consistency and logic
  • The right data: identifiers, materials, dimensions, connections, and classification codes
  • A smooth, consistent experience – from file to file, and product to product
  • Maintained appropriately to ensure currency and accuracy of product data
  • Fast, frictionless access to the content, when and where we need it

The quality of content embedded in our BIM models has a direct impact on the efficiency, accuracy, and overall success of our projects.

As a way of safeguarding the quality of our project models and ensuring our design teams have access to prebuilt, approved project design assets, design firms typically maintain tightly curated Revit libraries internally to ensure consistency across teams, projects and deliverables.

We do not rely on chance. All BIM content acquired from external sources is assessed through internal review processes before it’s used in our projects. If it doesn’t meet our standards, it won’t be used. Unfortunately, whilst a lot of manufacturer and BIM content aggregation websites promote the availability of BIM content, a lot of it isn’t suitable to use in real-world projects. Importantly, the absence of negative feedback shouldn’t be taken as a sign of quality. In most cases, if content isn’t suitable, largely due to time constraints, designers will simply delete it and move on, rather than provide feedback.

On the other hand, high quality Revit content provided by manufacturers often becomes part of our core internal libraries, which are routinely used by our design teams.

The Way Forward

As a collective, we are not just asking for ‘more BIM content.’ We are asking for good quality BIM content that supports our work, integrates with our project design tools, improves collaboration processes with product suppliers, saves time, and reduces risk.

To maximise the likelihood of your products being utilised in BIM-enabled projects, it’s highly advantageous to provide high-quality Revit content that streamlines our project delivery processes.

Creating Revit content that meets our quality requirements isn’t easy. It’s a specialised and often underestimated niche skillset. It takes more than 3D modelling experience, and it’s certainly not just a case of ‘converting a CAD file into a Revit file’. It requires:

  • Understanding of how Revit libraries and project models are managed,
  • Technical knowledge of how Revit families and associated asset types function,
  • Familiarity with real-world construction, coordination, and project deliverables
  • Understanding of A/NZ Revit Standards, NATSPEC OBOS, and common project data requirements
  • An appreciation for the roles of both BIM admins and designers who are often needing to deliver under pressure

What next?

We strongly recommend manufacturers engage experts who understand both Revit and the realities of project design and delivery for architects, consultants and contractors.

There are a lot of BIM (Revit) content creators who promote their products and services to manufacturers. However, their capabilities and the quality of their work varies significantly. Acknowledging it can be difficult for manufacturers to assess the capabilities of prospective partners, as a collective, we can recommend – without commercial endorsement – IGS Group and the BIMcontent.com platform.

IGS Group are Revit content creation specialists with an extensive background in the industry. They are actively involved in industry initiatives and consistently engage with the design community to understand our evolving workflows and nuances of what constitutes high quality BIM content. They are known for producing high-performing, reliable content that aligns with the way we work.

BIMcontent.com – created by IGS Group – is a locally developed platform that has become a first port of call for many design teams seeking BIM content to use in their projects. Whilst we are aware there are other BIM content aggregation platforms and companies engaging AUS/NZ product suppliers, it is our observation there are several key differences. These platforms do not uphold the same level of quality and consistency of Revit content as the libraries hosted on BIMcontent.com, which are underpinned by a clearly defined, strictly enforced Revit Content Quality Standard. BIMcontent.com also prioritises end-user privacy which is appreciated by design practices and is a reliable source of free, easy access for manufacturer-based BIM content when we need it, without sharing our personal data.

All libraries are actively kept up to date by BIMcontent.com, with streamlined automatic notifications alerting users when changes are made – a feature BIM Admins and designers value for keeping their Revit libraries current, and their projects coordinated.

Importantly, whereas other BIM content aggregation platforms are primarily developed overseas, BIMcontent.com maintains a strong, ongoing commitment to both AUS/NZ brands and to the local design community, ensuring a high representation of relevant content and reinvestment in our local industry.

While we may accept manufacturer BIM content from other sources, having it available on BIMcontent.com gives us greater confidence in the quality, simplifies access, protects our privacy, and improves the overall user experience, which is why it’s the preferred platform for many of our teams.

Final Words

Manufacturers who make it easy to access reliable BIM content, and who show a genuine intent to support the way designers work, have a clear edge when it comes to having their products specified. We encourage you to take a considered approach to your BIM strategy, not just as a technical requirement, but as a key part of how you collaborate with us on our projects.

— Signed by the undersigned design and BIM leaders across Australia and New Zealand

Disclaimer: This letter represents a collective industry viewpoint and does not constitute a commercial agreement, endorsement, or commitment.

Sign The Letter

Signatories (27):

Logo

Company

Initial

Title

Location

Notes

GHD

B. T.

Global Revit Software Manager / BIM Lead

WA, Australia

BIMcontent.com Revit content is the only external content we trust 100%.

A. T.

BIM Lead
(APAC)

VIC, Australia

We recommend our teams use BIMcontent.com for sourcing Revit content, as it’s the only platform we trust, built to the highest industry standards.

J. A.

Design Technology
Leader

VIC, Australia


S. W.

Associate

VIC, Australia



D. G.

Head of BIM

NSW, Australia

BIMcontent.com is our go-to platform for finding Revit families: reliable, high-quality, and easy to search, making it our first choice for project content when it’s not available in our company libraries.

K. A.

BIM Manager

VIC, Australia



P. S.

Revit Manager

QLD, Australia

I’ve been a fan of both IGS and BIMcontent.com for a while. Quality content is important to me. Great resource.

G. M.

BIM / Documentation
Leader

QLD, Australia

D. S.

Studio
BIM Manager

VIC, Australia

High-quality Revit content from manufacturers is essential for efficient collaboration and reliable project delivery.

S. S.

Drafting & BIM
Implementation Manager

VIC, Australia

As a long time user of Revit, I have come full circle. No longer do I need to create all my own content, my first port of call for myself, or anyone that may ask me, is to head to BIMcontent.com as I know the content there is set up correctly and works seamlessly.

SBA

A. C.

BIM Manager

NSW, Australia

BIMcontent.com and IGS have proven to be incredibly reliable and insightful resources for anyone serious about BIM.

M. H.

Design Technology
Specialist

VIC, Australia

The team at IGS consistently delivers BIM content of the highest standard. BIMcontent.com is always my first choice when searching for Revit content.

I. Y.

Senior Designer

QLD, Australia

R. G.

Director

NSW, Australia

In our experience, if we can use a manufacturer’s high-quality Revit family it means we select and specify this product on our projects. A win, win for both.

M. D.

BIM
Manager

ACT, Australia


T. R.

BIM Manager

QLD, Australia

BIMcontent.com is our trusted source for top-tier manufacturer content—accurate, consistent, user-friendly and specification-ready. Great content leads to great outcomes—for designers and manufacturers alike.

S. B.

BIM Manager

VIC, Australia

BIMcontent is our company’s primary source for Revit families — a trusted platform we rely on consistently for high-quality, industry-compliant content.

D. R.

National Design Technology Leader

NSW, Australia

C. R.

VDC Manager

VIC, Australia

Having legitimate manufacturer content & materials in our designer’s BIM models really helps us as a contractor to understand the design intent at tender and accurately estimate quantities/costs.

J. B.

Director Design Technology

AUK, New Zealand

M. B.

BIM Manager

SA, Australia

M. A.

BIM Manager

NSW, Australia

A. S.

Senior Associate

SA, Australia

M. R.

BIM Manager

VIC, Australia

The industry has seen enough of content NOT purposely modelled for Revit, however Revit is the main platform used from the start to the end of the Design and Delivery phase. This causes us to move away and start designing with other products in mind. Having a well-built Revit library will go a long way for manufacturers, as it helps us design purposely with their products in mind, be familiar with their products, and specify them on our projects. IGS through its BIMcontent.com initiative has been a critical resource for us in the industry.

K. D.

Studio BIM Leader

SA, Australia

E. M.

BIM
Manager

VIC, Australia

W. C.

Practice
BIM Lead

VIC, Australia

Coming soon

Signatories (56)

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Signatories (56)

Dulux logo, in collaboration with IGS Group, underlining their joint efforts in innovative paint technologies.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Global design and engineering company, dwp International, partners with IGS Group to bring exceptional projects to life.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

Gray Puksand logo, reflecting BIM content innovation in modern architectural design.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Dulux logo, in collaboration with IGS Group, underlining their joint efforts in innovative paint technologies.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Dulux logo, in collaboration with IGS Group, underlining their joint efforts in innovative paint technologies.

Dulux Australia

Signed by J. A.

National Specification Manager

Australia

Access to good quality BIM content is pretty much a must. Clients are expecting more and more from 3D project design models than ever before. Therefore, being able to access BIM content we know is well made and safe to use in our projects is key.

What’s next?

Designers:

Click here to add your name/company as a signatory in support of the letter.

Sign the letter!

Manufacturers:

Click here to enquire about developing a successful BIM strategy for your business.

Contact us today!